Quick answer: A contractor logo has to be readable from across a street and at highway speed. Use a bold, simple shape, a strong easy-to-read name, high contrast, two or three solid colors, and a one-color version for decals and embroidery. Deliver it as vector files so wrap installers and sign shops can scale it cleanly.
Design for distance first
- Name before icon. People need to read your company name and phone number quickly.
- Bold letterforms. Thin scripts and condensed fonts disappear on trucks.
- High contrast. Dark on light or light on dark — test it in grayscale.
- Simple symbol. A roof line, wrench, bolt or house shape reads better than a detailed illustration.
Plan every version you will need
- Horizontal layout for truck doors and website headers.
- Stacked or icon version for caps, social profiles and job-site signs.
- One-color version for decals, embroidery and stamps.
- Reversed version for dark vehicles and shirts.
Files your vendors will ask for
Wrap installers and sign shops need vector files (AI, EPS or vector PDF). Embroiderers need a simplified version — see preparing a logo for embroidery. Confirm each vendor’s specifications before ordering.
Industry pages
See examples and tips for roofing, plumbing, electrical and construction companies, or browse the portfolio for real trucking and construction logos.
Getting trucks lettered soon? Request a logo quote or call (404) 448-1369. Custom logos typically start at $125–$200.