Quick answer: Before you order signs or shirts, (1) check that your business name is available, (2) complete the state, county and city registrations that apply to your business, (3) get an original logo with vector files, (4) secure your domain and social handles, (5) set up a simple website and Google Business Profile, and (6) then print cards, signs and uniforms. This checklist is general guidance — confirm legal and licensing steps with the official agencies or an advisor.
1. Check your name
- Search the Georgia Secretary of State business entity records for similar names.
- Search the U.S. trademark database (USPTO) for conflicting marks in your industry.
- Check that a matching domain and social media handles are available.
2. Research the registrations that apply to you
Depending on your structure and location, this may include forming an entity with the Georgia Secretary of State, registering a trade name with your county if you operate under a different name, obtaining an EIN from the IRS, and getting a business license or occupation tax certificate from your city or county. Requirements differ for Atlanta, Fulton, DeKalb, Cobb, Gwinnett and other jurisdictions, so check each official site.
3. Create your logo
- Choose an original design that fits your customers and price point — see custom logo design.
- Make sure you receive vector files and one-color versions — see logo file formats.
- Started with an AI image? Read using an AI-generated logo.
4. Set brand basics
Write down your colors, fonts and a one-sentence description of what you do. Use them everywhere so customers recognize you.
5. Get found online
- Launch a simple website with service pages and click-to-call — see website design.
- Create or claim your Google Business Profile with accurate hours, service area and photos.
- Use the same business name, phone and website on every listing.
6. Order launch materials
- Business cards, flyers and signs — see graphic design.
- Uniforms and vehicle graphics using the correct vector files.
Starting soon? Tell us about your new business or call (404) 448-1369. Custom logos typically start at $125–$200.